Admin Platform Lead | JFrog

Led product design for JFrog’s Admin Panel within a global DevOps platform serving enterprise engineering teams managing complex infrastructure at scale.

Owned end-to-end UX strategy across system configuration, permissions, integrations, and governance workflows. Simplified highly technical processes into structured, scalable user flows optimized for clarity and speed.

Founded and scaled the Admin design system foundation. Established reusable components, interaction standards, documentation guidelines, and cross-team design rituals that reduced UI inconsistencies and accelerated feature delivery by around 30%.

Built and institutionalized usability testing best practices across the product organization. Designed and executed recorded moderated sessions and large scale unmoderated studies. Implemented structured response coding frameworks to convert qualitative research into measurable product improvements.

Impact

• Increased task success rate in core admin flows from 68% to 89%
• Reduced configuration errors by 35% across critical workflows
• Improved user satisfaction score from 7.1 to 8.6 within two release cycles
• Increased trial-to-paid conversion for self-serve accounts by 18% through onboarding and admin setup optimization
• Reduced time-to-value for new enterprise accounts by 25%

Partnered closely with Product, Engineering, QA, and leadership to align UX decisions with business KPIs including retention, expansion revenue, and feature adoption.